3-1/2 Hour Video Reveals...
The Easy Way To Convert More Leads Into Customers?
Would You Like To Learn The Copywriting Secrets Gary Halbert Used To Write An Ad That Generated Over $35,868.01... Per Word?
(And no... I'm not talking about Gary's Coat-of-Arms letter)
Dear Friend,
The particular Gary Halbert ad I'm talking about is very special and in my opinion it is the lost, gold standard for converting your leads into customers.
In fact, most marketers today couldn't pull off the marketing miracle he wrote for his client.
They can't fully see the elements pulled from his playbook to create irresistible desire in his reader's mind.
That's why, after going through a pile of our father's sales letters... I rediscovered this one… and chose it to be the next ad Bond and I broke down.
In this 3-1/2 hour training video... we revealed the brilliant copywriting secrets used in this ad that...
Generated $25,000,000 For His Clients!
It feels like cheating... this is an ad you can use as a template to gain an unfair advantage for you and your clients.
With this ad he created...
The Ultimate Lead-Generation Template For Converting Ice-Cold leads Into Red Hot Buyers
It can be used as a blueprint to sell virtually anything.
You can use these ideas for all types of sales funnels.
This brilliant technique converts push marketing into pull marketing...
And if you happen to be using it to schedule sales calls...
It transforms salespeople into order takers
Hidden In Plain Sight
This powerful marketing strategy creates a smooth on-ramp, by taking the pressure off the prospect.
It lets them safely consume your content on their own terms... instead of pushy marketing tactics.
And let me tell you… everything shifts when they reach out to you.
This powerful reverse marketing strategy makes it dramatically easier to sell to the exact same prospects.
It eliminates your prospects' objections and answers their most commonly asked questions… before they reach out to you.
And once perfected... it turns cold prospects into enthusiastic customers... and puts the hardest part of your marketing on autopilot.
Even if you don't currently have a free offer... you can still take full advantage of Gary's brilliant sales psychology and translate it into new offers.
Gary is the G.O.AT.
Most copywriters couldn't pull off the marketing miracle he created for his client.
They can't see how the elements pulled from his playbook were leveraged to seduce his readers.
That's why, after going through a pile of our father's sales letters... and rediscovered this one, I chose it to be the next one Bond and I broke down.
In this 3-1/2 hour training video... we fully reveal every last one of our dad's brilliant copywriting secrets...
Think about it... just because someone reads a great novel... doesn't mean they can turn around and write one.
Honestly, it just doesn't work that way... and it never will.
The same is true for generating high-converting copy.
If it were that easy, the world would be filled with thousands of a-list writers.
There's a big difference between cloning an ad word for word... and translating its persuasive elements into new original offers.
A when it come to AI...
It only wins at this is when it enters a weak market... or uses a brute force approach to generate a large number of formulaic, multi-variant, thumbnails, subject lines and short copy, based on large algorithmic data sets.
Think about it... if you could tickle AI into kicking out high converting copy... everyone else would also use it to flood the market with a wave of cookie cutter look-alike promotions the very next day.
Not to mention the building backlash towards AI when people find out they are reading something not written by a human.
That's why you need to build a human generated moat around your marketing where me too marketing can't follow.
The following is what AI “said”... and I fully agree...
❌ Where AI is not good at sales copy
(Useful contrast so you know when NOT to use it.)
AI struggles with:
Offer creation
Positioning strategy
Deep emotional storytelling
Founder driven narrative
Market sophistication analysis
Copy requiring lived experience
Copy that must break patterns, not follow them
These are human only zones:
AI has all but completely driven the generic copywriter extinct, by flooding the market with similar low quality artificial slop.
The great news is... every element AI is weaker at generating has always been the most important elements of copy.
AI is an absolutely incredible research tool... but world-class long copy is still the exclusive domain of humans.
If you seriously want to be an in demand copywriter like Gary's most successful students... you need to get granular with his sales psychology.
The copywriting world is very competitive.
You can't simply study a handful of of Gary's copyrighting techniques.
If you want to compete...
You need them all
Every usable sales technique left out of your copy makes it weaker... and...
Weaker copy gets weaker results
Adding just a couple of these persuasive elements to your copy can easily be the difference between failure and a big winner for you and your clients.
You need to master every psychological element Gary uses to cast a spell upon his readers and take them on a magical journey all the way to the checkout page.
He didn't just write copy... like a tractor beam... he grabbed his reader's attention and held their imagination captive… to the point they couldn't look away.
He's done this to you with The Boron Letters... his newsletters... and his sales copy.
This particular ad breakdown is the perfect one to study... because converting cold-leads into customers is the hardest sales challenge you will ever face.
Gary pulled off this big win for his client by using a "loss-leader" strategy.
The beauty of this type of strategy is...
After you've discovered how to convert ice-cold leads into red hot customers... everything else is cake.
Because, you already know... getting the reader to take the first step is the hardest.
Sure anyone can talk about AIDA, PAS, headlines, sub-heads, scarcity, calls-to-action, etc., but no one has ever fully decoded and revealed all of the subconscious triggers slipped into this ad... until now.
And AI can only regurgitate what others have posted about his copy... not the stuff our father never shared publicly!
And I guarantee... in this breakdown you will discover at least ten eye-opening insights you have never heard before.
Think about our previous ad breakdowns, each one is a mini master-class in sales psychology.
We take hours to reveal every last gem embedded in them... and you know... we always go way beyond the basics.
After we chose a date to record this breakdown, Bond said he needed more time.
You see, he realized the same thing I did... this ad is absolutely jam packed with killer copywriting secrets.
This ad is overflowing with ingenious persuaders.
Even the order of the bullets is brilliant!
If you are serious about breaking free and becoming a copywriter who can demand the highest fees and work from anywhere in the world... then you don't want to discover only a few of Gary Halbert's copywriting secrets
You want to extract every last copywriting nugget the Prince of Print uses to get an unfair advantage.
Because the more you can write like Gary Halbert the more your competition doesn't stand a chance.
Because when Gary's copy shows up... it dominates.
That's why... It took us over 3-1/2 hours of live video to expose every amazing seduction tactic he weaved into this masterpiece to captivate people and drive them deeper into his copy... creating an irresistible hunger in his reader's mind... all hidden in plain sight.
And get this… the ad is…
Less Than Two Pages!
I sincerely hope you don't value your copy by the pound.
Let me ask you...
How much do you think the average writer could charge for a 697 word sales letter?
How much would you charge if you knew your copy was the tip of the spear, and could ultimately gross your client over $35,868.01... per word?
Do you think AI... with the right input and set of prompts can do it?
If it could, wouldn't it have happened already?
This ad was an incredible challenge... because Gary had to close... not one but... “three sales.”
First, he had to get cold leads to read his copy.
Second... he obviously needed the reader to take action and order now.
Back in the day this second step was extremely challenging... because there was no such thing as ordering online.
That meant he had to motivate the reader to pick up the phone... call a total stranger... and give them their home address.
Third... just because Gary got his prospects to read his copy... and call to order... his job still wasn't finished.
If Gary didn't get his prospects to read the book... his client is going to go broke.
You see, he needed to build up so much anticipation for the book that when it finally arrived... the prospect would actually read it... instead of tossing it on the shelf... intending to read it someday.
And you know in copywriting... delay = death.
And... someday = never.
Tons of loss-leaders are overflowing the sales funnel graveyards.
Thousands of lead-gen books and free PDFs sent out... but never read.
Even if the book got delivered the next day... that's still a long time for his copy to hold his prospect's interest.
With a challenge that big... he could demand an outrageous fee... because he was able to do what others simply couldn't.
In this ad you'll discover the mercenary tactics he only ever taught us.
Think about it... this ad has been read by thousands upon thousands of people, and yet most copywriters haven't realized how to fully take advantage of the mental triggers he is using and integrate them into their own copy.
Dan Kennedy said in our all-star audio series he did for us... that someone showed him an ad that he quickly recognized as Gary's.
Dan was also shown three other ads... all written by world-class copywriters.
All four ads were ran against each other in a four way split test.
Dan was asked to predict the winner of the test.
Dan picked Gary as the winner.
Dan knew it was the winner... simply because it was written by the world's greatest copywriter... and he was right... but he admitted...
He didn't know WHY
If one of the greatest copywriters living today hasn't spotted all the mental triggers Gary is using in his copy, it's safe to say other writers can't see them either... especially in this ad that has never been broken-down before... until now.
Gary's super power was that he understood his prospects better than anyone.
He knew what they needed to hear in order to get them to do what he wanted.
There will never be another Gary Halbert... and that's OK... there's plenty of room for the next wave of writers... but one thing is for sure... and I think you'll agree...
The More You Can Write Like Gary Halbert... The More Persuasive Your Copywriting Will Be
And...
The more you can write like Gary... the more you can choose your own future
Choose your own projects… work your own hours… and stop being out of work every time you finish a project and once again find yourself looking for a new client.
A copywriter has incredible freedom.
With just a laptop and an internet connection you can work from a bedroom... park bench... coffee house... plane... boat... beach chair... hotel room... a cabin in the mountains or a hut in the tropics... anywhere.
A copywriter never stops learning.
A golfer never scores 18 hole-in-ones... there is always room for improvement.
If you are serious about the craft, you will always be growing... getting better every day... becoming something AI can't touch... and instead something it studies.
Ever ask AI to write an ad like Gary Halbert?
It didn't turn out so well, did it?
I've heard top copywriters publicly admit... AI CAN'T “generate” Gary Halbert ads.
I've repeatedly said...
AI Is On The Spectrum
It can be prompted to sound like Gary... same word choice... similar sentence structure... but it doesn't have his DNA... and...
It Just Doesn't Convert
It doesn't understand “the quiet part”... the part people don't say out loud... in other words...
It Can't Read Between The Lines
In some ways AI is similar to “auto-complete,” it predicts the next most likely word.
AI copywriting is the average of all copywriting “wisdom.” Gary's copy was never average, and...
Average Copywriting Gets Average Results
A famous marketer once said...
All roads lead to Gary Halbert
All of the top-guns in demand today have one thing in common... they've all studied Gary.
I didn't say they've “read” Gary.
I said they've “studied” Gary.
Deeply.
If there was one untouchable talent he had... it was understanding people and speaking to them on a deeper level than anyone else.
Nothing is more important than being better at resonating with your prospect's core desires.
He NEVER wrote “me too copy.”
Just the opposite... Gary is the alpha shitweasel.
Countless people have ripped off his ad...
“How to collect from social security at any age.”
This was another of Gary's wildly successful million dollar lead-gens.
These copycats made the exact same offer for the exact same product.
But they didn't have a clue how to transplant the hidden psychology in the ad into new offers.
If they did, they wouldn't have to steal his copy. It's no wonder he kept some of his best copywriting secrets to himself.
No one has ever spent over 3-1/2 hours detailing the ingenious strategies Gary used in this ad... until now.
In this ad breakdown you will discover how Gary:
Uses “Anticipation Priming”
Uses pre-visualization to fire off dopamine receptors using reward prediction
Gets his reader deep into his copy
How to reverse engineer all of his ads
How to eliminate the reader's fear of ordering
How to believably suggest the idea of the offer working too well
How to make an old offer feel fresh and new
How to incept the fear of missing out
The power of using “too good to be true” headlines to force skeptics to read your copy and turn them into believers
The proper way to use future pacing to convert readers from “resistance mode” to “receiving mode” and how it dramatically changes how your prospects read the rest of your copy
How to hook and reel in your readers interest
The power of using “unnecessary” short sentences to make your copy more persuasive
The incredible and undeniable power of gender swapping to create trust for bigger results
The right way to get your reader to drop their guard by saying the quiet part out loud
How to separate yourself by throwing rocks at the competition who've burned your prospects in the past
How to transplant Gary's powerful sales psychology into your copy
How to spoon feed your call-to-action and dramatically increase response
How to make short “factual” copy still feel like a conversation
If you sometimes feel like you are spinning your wheels and your copy could be more persuasive, you need to use these tactics in your offers.
Gary Halbert lived the life up-and-coming writers dream of.
The reality is... no one is born a great writer.
If you've ever written copy that didn't convert, you know how humbling it can be.
It can shake your confidence and fill you with self-doubt.
The good news is it's not just you.
In the beginning... every great writer struggled... A LOT.
None of them got a pass... they all paid their dues...
Including Gary
The truth is, everyone can make their copy more effective... including me.
Our ad breakdowns are very popular... the biggest copywriters working today, purchase them.
Writers so good I would never want to go up against them.
People I'd be happy to learn from.
I don't know everything... but we do know our father's copy... very well!
These advanced skills allowed Gary to:
Become an in demand copywriter
Achieve financial freedom
Make his own hours
Write from anywhere in the world
Get paid many times more for the same amount of work
Gary learned these savvy secrets the hard way... but... now you don't have to wait 30 years to discover how to slip them into your copy.
Most writers have never created a lead-gen this profitable.
And it's not like they haven't studied book funnels before... I mean, they are everywhere... but the key difference is the copy.
What do you think will happen if you pass up learning these skills?
How much would it be worth to quickly bypass what took Gary 30 years to learn through trial and failure?
This is your chance to start working smarter.
The more persuasive your copywriting becomes, the more you get to:
Make your own hours.
Choose the best clients & products you'd love to sell with a passion
Bypass clients who treat you like an employee and think they know better
Have an evergreen skill needed everywhere
Never struggle to land your next client
No more haggling & get clients who only ask where to send your money
Have the option to have a team of writers working under you
Stop selling your copy by the word count
If you believe your copy could be stronger, what do you think would improve your skills the most?
What if the things we decoded in this training video only makes your copy 10% better, would it be worth it? Even 5%?
Nobody has 30 years to waste developing the same skills Gary learned the hard way.
I know you didn't fall in love with copywriting just so you could get gig work and sell your copy by the email… or word count.
This ad is the mother of all templates you can use as leverage in your own copywriting to multiply your conversions.
The free insights Gary has already given you in his newsletters are easily 10 times more life changing than most of what today's “gurus” sell for thousands.
I believe... nothing can make your copy more profitable than writing like The Prince of Print..
How much would it be worth to discover the insights our father only shared with us?
Gary charged attendees $2,700 to watch him write an ad in front of a live audience.
He taught them mind blowing copywriting techniques... but he didn't have the time to break it down... sentence by sentence or... word for word.
Our ad breakdowns are so popular… after people watch them… they come back for more.
We only charge $197 for each of these mini-trainings.
TLDR?... For a limited time it's ONLY! $197.
FIVE... ONE-TIME-OFFERS... During the checkout process... you will have the opportunity to purchase each of our previous ad breakdowns also for half off... only $197 EACH. For some reason the pages are loading a little slowly but if you wait the pages will reload and you will get an opportunity to buy all of them.
In this brand new Lead Generation ad breakdown video, we give you all the powerful copywriting secrets our dad used in this amazing ad.
Peace,
Kevin Halbert,
The Prince's Prince of Print
PS. I know... I know... this page is many times longer than the incredible lead-gen our dad wrote.
That's what makes it so special... it is absolutely jam packed with so many hidden persuaders.
It took us over 3-1/2 hours to create this training video in order to be able to fully reveal all the savvy secrets our father slipped into this deceptively simple masterpiece.
An ad that ultimately generated over 25 million dollars.
PPS. One of the advantages of our father constantly calling and waking us up at 4AM and insisting we immediately read his copy was... we learned a LOT about his copywriting.
PPPS. How much would it be worth for us to help you quickly bypass what took Gary 30 years to learn the hard way?
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