3-1/2 Hour Video Reveals...
The Easy Way To Convert More Leads Into Customers?
Would You Like To Learn The Copywriting Secrets Gary Halbert Used To Write An Ad That Generated Over $35,868.01... Per Word?
(And no... I'm not talking about Gary's Coat-of-Arms letter)
Kevin Here,
Bond and I have broken down another very special piece of our father's copy... a brilliant masterpiece filled with hidden persuaders that flooded his client with millions.
It feels like cheating... this is an ad you can use as a template to gain an unfair advantage for you and your clients.
Someone once asked Gary how long it took him to write an ad and he replied... “30 minutes and 30 years.”
It's those thirty years of experience that gave him the skills to write a blockbuster ad so quickly.
Let me tell you an almost unbelievable story about our dad...
One day I was working in his office on 9000 Sunset Blvd. in Hollywood, California.
He told me we were going on a trip and I was his chauffeur.
Riding shotgun down the 405 freeway with the top down, he broke out a fresh legal pad and his favorite pen and began to write.
An hour and a half later we were in Costa Mesa.
My dad got out of the car, walked into his client's office and held out the legal pad with his client's freshly written ad on it.
The Ad Was Completely Written In A Single Car Ride!
How many copywriters do you know who can charge as much as Gary demands... for only 1-1/2 hours worth of work?
Nobody, right?
Now imagine later writing an ad that generated over $35K per word.
$35,000?
That can't be possible, can it?
It can... when this persuasion packed sales letter ultimately grossed over $25,000,000 in sales... and the copy he wrote was only 697 words!
And 25 million is a VERY conservative estimate. If I remember correctly the promotion grossed multiples of that.
To fully illustrate the power of this marketing strategy... let me briefly remind you of Gary's A-pile strategy.
You'll remember he said...
“If your sales letter doesn't get delivered... it can't sell.”
And...
“If your sales letter doesn't get opened... it can't sell.”
And"...
“If your sales letter doesn't get read... it can't sell.”
When I use the word “sell” I mean ANY kind of Call-To-Action, no matter if it's... buy now... subscribe... watch... like... call... vote... anything.
In this case the ad happened to be promoting a real estate book... but…
This ad can be used as a blueprint to sell
virtually anything
Gary was promoting a type of book known in the business as a “loss-leader.”
Quickly... a loss-leader is something you are willing to take a financial loss on in the “front-end” to jump start a relationship with your customer and then make up for the initial loss with future sales with the client on the “back-end.”
Another example of a loss-leader is when a company sell new inkjet printers for less than it costs to manufacture… and then they make up for the initial loss with future ink cartridge sales.
I'm not a fan either.
As a savvy person, you've probably already guessed the free book Gary wrote about sold the reader on going deeper with the author's real estate products and services.
In other words Gary was promoting... a sales pitch disguised as a book.
So what I'm saying is... the book DIDN'T generate $25,000.000 in BOOK SALES.
The ad masterfully converted cold prospects into warm leads...
And then in turn...
The book converted those warm leads into red hot customers.
That little book generated over $25,000,000 in new business for the author.
Without Gary's ad promoting the book there's no $25,000,000 on the back-end.
Anyway, you get the idea.
Now, a loss-leader is very different from a lead-magnet.
Everyone has seen a lead-magnet in the form of a “book funnel.”
Both loss-leaders and lead-magnets are lead-generators... but lead-magnets are cheap to test, because there are little to no upfront costs.
In this digital age, lead-magnets are a beautiful thing, because they allow you to test all kinds of promotions quickly and cheaply.
But if you decide to leverage the power of a true loss-leader... the stakes are much higher.
Because if you are gonna offer to ship a free book... not... “just pay shipping”... you'd better find a world-class copywriter.
Especially back when there was no such thing as print-on-demand.
Back then you'd have to pay up front costs for the print run for a book when you didn't even know if the promotion was going to work.
It’s like spending a lot of money producing a movie… not knowing in advance if it is going to turn a profit.
This ballsy marketing strategy requires true “gun to the head” copywriting skills... and if a client is going to risk a lot of upfront money, they'd better get the best copywriter they can afford.
This is a... go big or go home... zero-sum game.
And Gary was hands down the best loss-leader copywriter... there ever was.
With this ad he created...
The Ultimate Lead Generation Template For Converting Ice-Cold leads Into Red Hot Buyers
This strategy brilliantly converts push marketing into pull marketing...
No more cold calling people who...
Never answer the phone
Respond with one word answers
Have the same objections
Constantly ask the same questions over and over again
And hang up
Everything Shifts when they reach out to you
This powerful tool makes it dramatically easier to sell to the exact same prospects.
You can use it to create a smooth on-ramp, by taking the pressure off the prospect.
It lets them safely consume your content on their own terms... instead of jarring cold calling.
Gary wrote about how this works in one of his newsletters, and if I remember correctly it was one of Jay Abraham's favorites.
This strategy gets prospects to let their guard down.
If you write a high converting lead-gen correctly... you'll have created a powerful first step in a “set-it-and forget-it” funnel.
This funnel will eliminate your prospects' objections and answer their most commonly asked questions before they buy.
And once perfected... this passive strategy for turning cold prospects into enthusiastic customers... puts the hardest part of your marketing on autopilot.
Even if you don't currently have a free offer... you can still take full advantage of Gary's brilliant sales psychology and adapt it for yourself and your client's products and services.
Gary is the GOAT.
He didn't invent the two-step lead-generation strategy, but he certainly perfected it.
This Particular Ad I'm Talking About Is Very Special
It's the gold standard for converting your leads into customers.
Most marketers couldn't pull off the marketing miracle Gary did with this ad.
They can't see the elements he pulled from his playbook that he crafted to eliminate resistance and create an irresistible desire in his reader's mind.
That's why, after going through a pile of our father's sales letters... I rediscovered this one and chose it to be the next one Bond and I broke down.
In this 3-1/2 hour training video... we fully reveal every last one of our dad's brilliant copywriting secrets he used in this ad that are...
Hidden In Plain Sight
Think about it... just because someone reads a great novel... doesn't mean they can turn around and write one.
Honestly, it just doesn't work that way... and it never will.
The same is true for generating high-converting copy.
If it were that easy, the world would be filled with thousands of a-list writers.
There's a big difference between cloning an ad word for word... and translating it's persuasive elements into new original copy.
And the only time AI wins at this is when it enters a weak market... or uses a brute force approach to generate a large number of formulaic, multi-variant, thumbnails, subject lines and short copy, based on large algorithmic data sets.
Think about it... if you could tickle AI into kicking out high converting copy... everyone else would also use it to flood the market with a wave of cookie cutter look-alike promotions the very next day.
Not to mention the building backlash towards AI when people find out they are reading something not written by a human.
You need to build a human moat around your marketing where me too marketing can't follow.
The following is what AI “said”... and I fully agree...
❌ Where AI is not good at sales copy
(Useful contrast so you know when NOT to use it.)
AI struggles with:
Offer creation
Positioning strategy
Deep emotional storytelling
Founder driven narrative
Market sophistication analysis
Copy requiring lived experience
Copy that must break patterns, not follow them
These are human only zones.
AI has all but completely driven the generic copywriter extinct, by flooding the market with similar low quality artificial slop.
The great news is... every element AI is weaker at generating has always been the most important elements of copy.
AI is an absolutely incredible research tool... but world-class long copy is still the exclusive domain of humans.
If you seriously want to be an in demand copywriter like Gary's most successful students... you need to get granular with his sales psychology.
The copywriting world is very competitive.
You can't simply study a handful of of Gary's copyrighting techniques.
If you want to compete...
You Need Them All
Every usable sales technique left out of your copy makes it weaker... and...
Weaker copy gets weaker results
Adding just a couple of these persuasive elements to your copy can easily be the difference between failure and a big winner for you and your clients.
You need know every psychological element Gary uses to cast a spell upon his readers and take them on a magical journey to the checkout page.
He didn't just write copy... he grabbed his reader's attention like a tractor beam and held their imagination captive with rapt anticipation… to the point they couldn't look away.
He's done this to you with The Boron Letters... with his newsletters... and his sales copy.
This particular ad breakdown is the perfect one to study... because converting cold-leads into customers is the hardest sales challenge you will ever face.
The beauty of this strategy is...
After you've discovered how to convert ice-cold leads into red hot customers... everything else is cake.
Because, you already know... getting the reader to take the first step is the hardest.
Sure anyone can talk about AIDA, PAS, headlines, sub-heads, scarcity, calls-to-action, etc., but no one has ever fully decoded and revealed all of the subconscious triggers slipped into this ad... until now.
And AI can only regurgitate what others have posted about his copy... not the stuff our father never shared publicly!
And I guarantee... in this breakdown you will discover at least ten eye-opening insights you have never heard before.
Think about our previous ad breakdowns, each one is a mini master-class in sales psychology.
We take hours to reveal every last gem embedded in them... and you know... we always go way beyond the basics.
After we chose a date to record this breakdown, Bond said he needed more time.
You see, he realized the same thing I did... this ad is absolutely jam packed with killer copywriting secrets.
This ad is overflowing with ingenious persuaders.
Even the order of the bullets is brilliant!
If you are serious about breaking free and becoming a copywriter who can demand the highest fees and work from anywhere in the world... then you don't want to discover only a few of Gary Halbert's copywriting secrets
You want to extract every last copywriting nugget the Prince of Print uses to get an unfair advantage.
Because the more you can write like Gary Halbert the more your competition doesn't stand a chance.
Because when Gary's copy shows up... it dominates.
That's why... it took us over 3-1/2 hours to record this live training video, to expose every amazing seduction tactic our father weaved into this masterpiece to captivate and create an irresistible hunger in his reader's mind.
And get this... the ad is...
Less Than Two Pages!
I sincerely hope you don't value your copy by the pound.
Let me ask you...
How much do you think the average writer could charge for a 697 word sales letter?
How much would you charge if you knew your copy was the tip of the spear, and could gross your client over $35,868.01... per word?
Do you think AI... with the right input and set of prompts can do it?
If it could, wouldn't it have happened already?
This ad was an incredible challenge... because Gary had to close... not one but... “three sales.”
First, he had to get cold leads to read his copy.
Second... he obviously needed the reader to take action and order now.
Back in the day this second step was extremely challenging... because there was no such thing as ordering online.
That meant he had to motivate the reader to pick up the phone... call a total stranger... and give them their home address.
Third... just because Gary got his prospects to read his copy... and call to order... his job still wasn't finished.
If Gary didn't get his prospects to read the book... his client is going to go broke.
You see, he needed to build up so much anticipation for the book that when it finally arrived... the prospect would actually read it... instead of tossing it on the shelf... intending to read it someday.
And you know in copywriting... delay = death.
And... someday = never.
Tons of loss-leaders are overflowing the sales funnel graveyards.
Thousands of lead-gen books and free pdf's sent ou... but never read.
Even if the book got delivered the next day... that's still a long time for his copy to hold his prospect's interest.
With a challenge that big... he could demand an outrageous fee... because he was able to do what others simply couldn't.
In this ad you'll discover the mercenary tactics he's only ever taught us.
Think about it... this ad has been read by thousands upon thousands of people, and yet most copywriters haven't realized how to fully take advantage of the mental triggers he is using and integrate them into their new offers.
Dan Kennedy said in our all-star audio series... that someone showed him an ad that he quickly recognized as Gary's.
Dan was also shown three other ads... all written by world-class copywriters.
All four ads were ran against each other in a four way split test.
Dan was asked to predict the winner of the test.
Dan picked Gary as the winner.
Dan knew it was the winner, simply because it was written by the world's greatest copywriter... and he was right... but he admitted...
He didn't know WHY
If one of the greatest copywriters living today hasn't spotted all the mental triggers Gary is using in his copy, it's safe to say other writers can't see them either... especially in this newly rediscovered ad that has never been broken-down before... until now.
Gary's super power was that he understood his prospects better than anyone else.
He knew what they needed to hear in order to get them to take action.
There will never be another Gary Halbert... and that's OK... there's plenty of room for next wave of writers... but one thing is for sure... and I think you'll agree...
The More You Can Write Like Gary Halbert... The More Persuasive Your Copywriting Will Be
And...
The more you can write like Gary... the more you can choose your own future.
Choose your own clients… work your own hours… and stop being out of work every time you finish a project and once again find yourself looking for a new client.
A copywriter has incredible freedom.
With just a laptop and an internet connection you can work from a bedroom... park bench... coffee house... plane... boat... beach chair... hotel room... a cabin in the mountains or a hut in the tropics... anywhere.
A copywriter never stops learning.
A golfer never scores 18 hole-in-ones... there is always room for improvement.
If you are serious about the craft, you will always be growing... getting better every day... becoming something AI can't touch... and instead something it studies.
Ever ask AI to write an ad like Gary Halbert?
It didn't turn out so well, did it?
I've heard top copywriters publicly admit... AI CAN'T “generate” Gary Halbert ads.
I've repeatedly said...
AI Is On The Spectrum
It can be prompted to sound like Gary... same word choice... similar sentence structure... but it doesn't have his DNA... and...
It Just Doesn't Convert
It doesn't understand “the quiet part”... the part people don't say out loud... in other words...
It Can't Read Between The Lines
In some ways AI is similar to “auto-complete,” it predicts the next most likely word.
AI copywriting is the average of all copywriting “wisdom.” Gary's copy was never average, and...
Average Copywriting Gets Average Results
A famous marketer once said...
"All roads lead to Gary Halbert."
All of the top-guns in demand today have one thing in common... they've all studied Gary.
I didn't say they've “read” Gary.
I said they've “studied” Gary.
Deeply.
If there was one untouchable talent he had... it was understanding people and speaking to them on a deeper level than anyone else.
Nothing is more important than resonating with your prospect's core desires better than your competition.
He NEVER wrote “me too copy.”
Just the opposite... Gary is the alpha shitweasel.
Countless people have ripped off his ad...
“How to collect from social security at any age.”
This was another of Gary's wildly successful million dollar lead-gens.
These copycats made the exact same offer for the exact same product.
But they didn't have a clue how to transplant the psychology hidden in the ad into new offers.
If they did, they wouldn't have to steal his copy. It's no wonder he kept some of his best copywriting secrets to himself.
No one has ever spent over 3-1/2 hours detailing the ingenious strategies Gary used in this ad... until now.
In this ad breakdown you will discover how Gary:
Uses “Anticipation Priming”
Uses pre-visualization to fire off dopamine receptors using reward prediction
Gets his reader deep into his copy
How to reverse engineer all of his ads
How to eliminate the reader's fear of ordering
How to believably suggest the idea of the offer working too well
How to make an old offer feel fresh and new
How to incept the fear of missing out
The power of using “too good to be true” headlines to force skeptics to read your copy and turn them into believers
The proper way to use future pacing to convert readers from “resistance mode” to “receiving mode” and how it dramatically changes how your prospects read the rest of your copy
How to hook and reel in your readers interest
The power of using “unnecessary” short sentences to make your copy more persuasive
The incredible and undeniable power of gender swapping to create trust for bigger results
The right way to get your reader to drop their guard by saying the quiet part out loud
How to separate yourself by throwing rocks at the competition who've burned your prospects in the past
How to transplant Gary's powerful sales psychology into your copy
How to spoon feed your call-to-action and dramatically increase response
How to make short “factual” copy still feel like a conversation
If you sometimes feel like you are spinning your wheels and your copy could be more persuasive, you need to add these strategies to your playbook.
Gary Halbert lived the life up-and-coming writers dream of.
The reality is... no one is born a great writer.
If you've ever written copy that didn't convert, you know how humbling it can be.
It can shake your confidence and fill you with self-doubt.
The good news is it's not just you.
In the beginning... every great writer struggled... A LOT.
None of them got a pass... they all paid their dues...
Including Gary
The truth is, everyone can make their copy more effective... including me.
Our ad breakdowns are very popular... the biggest copywriters working today, purchase them.
Writers so good I would never want to go up against them.
People I'd be happy to learn from.
I don't know everything... but we do know our father's copy... very well!
These are some of the key strategies Gary was able to use to:
Become an in demand copywriter
Achieve financial freedom
Make his own hours
Write from anywhere in the world
Get paid many times more for the same amount of work
Gary learned these secrets to copywriting success the hard way... but now you don't have to wait 30 years to discover how to slip them into your copy.
Most writers have never created a lead-gen this profitable.
And it's not like they haven't studied book funnels before... I mean, they are everywhere... but the key difference is the copy.
What do you think will happen if you never learn these skills?
How much would it be worth to quickly bypass a lot of what took Gary 30 years to learn through trial and failure?
This is your chance to start working smarter.
The more persuasive your copywriting becomes, the more you get to:
Make your own hours.
Choose the best clients & products you love and can sell with a passion
Bypass clients who treat you like an employee and think they know better
Have an evergreen skill needed everywhere
Never struggle to land your next client
No more haggling & finally have clients chase you and only ask where to send your retainer
Have the option to have a team of writers working under you
Stop selling your copy by the word count
If you believe your copy could be stronger, what do you think would improve your skills the most?
What if the things we decoded in this training video makes your copy only 10% better, would it be worth it?
Nobody has 30 years to waste developing the same skills Gary learned the hard way.
I know you didn't fall in love with copywriting just so you could get gig work and sell your copy by the email… or word count.
This ad is the mother of all templates you can use as leverage in your own copywriting to multiply your conversions.
The free insights Gary has already given you in his newsletters are easily 10 times more life changing than most of what today's “gurus” sell for thousands.
I believe... nothing can make your copy more profitable than writing like The Prince of Print..
How much would it be worth to discover the insights our father only shared with us?
Gary charged attendees $2,700 to watch him write an ad in front of a live audience.
He taught them mind blowing copywriting techniques but he didn't have the time to break it down... sentence by sentence or... word for word.
Our ad breakdowns are so popular… after people watch them… they come back for more.
TLDR?... For a limited time it's ONLY! $197.
FIVE... ONE-TIME-OFFERS... During the checkout process... you will have the opportunity to purchase each of our previous ad breakdowns also for half off... only $197 EACH. For some reason the pages are loading a little slowly but if you wait the pages will reload and you will get an opportunity to buy all of them for 50% OFF.
When this offer expires ALL of the ad breakdowns will go back up to double the price... $197 each.
In this brand new Lead Generation ad breakdown video, we give you all the powerful copywriting secrets our dad used in this amazing ad.
Peace,
Kevin Halbert,
The Prince's Prince of Print
PS. I know... I know... this page is many times longer than the incredible lead-gen our dad wrote.
That's what makes it so special... it is absolutely jam packed with so many hidden persuaders.
It took us over 3-1/2 hours to create this training video in order to be able to fully reveal all the savvy secrets our father slipped into this deceptively simple masterpiece.
An ad that ultimately generated over 25 million dollars.
PPS. One of the advantages of our father constantly calling and waking us up at 4AM... insisting we read his copy immediately was... we learned a LOT about his copywriting.
PPPS. How much would it be worth for us to help you quickly bypass what took Gary 30 years to learn the hard way?
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