It’s been an honor working with Wendy Makepeace to keep Clayton’s legacy going.
When we first started working together she gave us a hard drive with a mosh-posh of folders, recordings, pdfs, videos, flash files, and other types of media to sort through.
As the son of Gary Halbert, I can tell you it was like Christmas everytime we dove in.
We had to do a lot of work to organize and restore the files, but today I’m happy to announce we’ve got a REAL gem of lost copywriting wisdom.
(And we’re proud to bring it back into the mainstream.)
While going through the hard drive we stumbled into a partial recording of Clayton in a dark room presenting some of the best copywriting material I’ve ever seen.
This was the only video we could find where Clayton broke down one of his entire blockbuster campaigns.
All the way from the strategy, to the headline, to the body copy, to the close and everything in-between.
We later found out it was the close-knit, backroom presentation he did for clients and friends called...
The Power Marketing Summit.
He spent three months in preparation for this event, created 616 powerpoint slides, and analyzed 3000 direct mail pieces to make sure he included everything he could.
In doing so...
He Accidentally Created One Of The BEST Copywriting Courses Ever.
This was his first big speaking event. And like everyone’s first speaking event, they usually overshare and overdeliver to make a name for themselves.
This was no exception.
He ran out of time everyday because he couldn’t hold himself back.
In this summit, not only does he show you what he wrote and why he wrote it…
… but he actually gives you his ENTIRE writing process and methodology in this seminar. (Which is why it takes 16 hours to get through.)
Now, I’m sure you know me as Gary Halbert’s first & longest protege.
From the age of 13 on I spent decades with my Dad hearing him talk about marketing at the dinner table, working with clients, and teaching me first hand how to create control packages that couldn’t be beat.
Well by the time I got done watching this seminar I had thirty one pages of notes.
Granted, some of the notes were things I were reminded of, but I also learned things I hadn’t heard from anyone- ever.
So I have no doubt in my mind Clayton was one of the greatest copywriters to ever live… and one of the greatest TEACHERS to ever live.
As a testament to that statement: You already know his students & co-workers went on to become legendary copywriters such as Carline Anglade Cole, Kim Krause Schwalm, Parris Lompropolous & many others he taught in his too short teaching career. (And he wasn’t just a teacher either.)
He was a true-blue, freelance copywriter.
Wendy confirmed he was easily making $2,000,000 a year from his royalties at Weiss & Blanchard and other publishers.
That means you’re not only learning from someone who can write and teach but…
You’re Learning From The Best Of The Best.
And that’s not just ME saying it.
Here’s what my father, Gary Halbert said about Clayton:
“I’ve admired Clayton Makepeace’s copywriting genius ever since I finally met him in Provo, Utah way back when he was writing for the hard money crowd.”
Gary Halbert
Greatest Copywriter Of All Time
One. Clayton was Gary Bencivenga’s Copy Chief in 1983 when they worked together for the first time. (And inside the summit he gives you the lessons Gary & Clayton shared together.)
Two. Clayton also invented the market of Alternative Health in the early 90’s with one of his clients who was a doctor… that hated doctors! (And he shows YOU how to create your own markets in the seminar.)
Three. Clayton also cracked the code on fascinations that Boardroom used for their promotions. (And you get a breakdown of how Clayton wrote them, and where he put them in his copy.)
Four. He was also in the perfect spot to transition from Direct mail to online, and was one of the first people to ever put together a VSL that brought in millions of dollars. (And this was before they were called a VSL.)
Five. He was also hailed as the highest paid copywriter in America before he passed away.
Now that copywriting is more popular than ever, we think it’s time to re-release this Summit and bring more of Clayton’s teachings to the masses and create the next generation of top copywriters.
We hope YOU are one of them.
Unfortunately because he’s not with us anymore, we can’t tap him on the shoulder and receive his guidance.
But what we can do is use the plethora of teachings he’s left behind to help us in the new age.
So if you want to take your copywriting to the next level, I’m basically forced to recommend you pick up a copy of:
This massive 16-hour summit comes in 11 parts:
Session 1: Preparing For Success Part 1
Session 2: Preparing For Success Part 2
Session 3: How To Create A Killer Lead
Session 4: Headline Idea Starters
Session 5: Secrets Of Copywriting Success Part 1
Session 6: Secrets Of Copywriting Success Part 2
Session 7: Anatomy Of A World-Beating Control
Session 8: Principles Of Graphic Design For Direct Response
Session 9: Writing For The Web
Session 10: The Power Marketing Hot Seat Sessions
Session 11: The 37 Other Most Valuable Marketing and Copywriting Lessons I Ever Learned
Here’s The SHORT List Of Copywriting Gold You’ll Find Inside:
Clayton’s Writing Process Unleashed: Get the entire 37 step process Clayton uses to write blockbuster promotions from start to finish in Sessions 5 & 6.
Want To Make Sure You Maximize Sales? These are the two things that prospects will always give you money for. (See Session #4.)
Feel Like Information Is Getting Harder To Sell? Here’s an easy way to get people to pay for information they could easily get on the internet. (And the customer is happier to have paid for it!)
Clayton’s Forgotten Angle: Use Clayton’s killer persuasion technique to create villains out of in-animate objects that make your customer’s blood boil… and more likely to buy.
Twist The Knife & Smile: Here’s how Clayton intensifies someone’s negative feelings in the close while also making it look like you’re advocating for them- even as you’re asking them for money.
Make Yourself More Credible No Matter What: Use Clayton’s “Zero To Hero” technique to immediately boost the credibility, believability, and sell-a-bility of your promotion… without changing a single word of copy, graphic design, price, offer, or guarantee.
Get Big Internet Paydays: Clayton uses 3 different “copy conversion hacks” in his promotions that have been proven over and over to work. However the 4th one is what he used almost exclusively online that brought in his BIGGEST paydays. (The good news is he teaches you how to use ALL FOUR.)
Offers That Work: Get Clayton’s list of market-product matches that should work but fail to make a profit every time. (While he simultaneously teaches you how to find the red-hot buyers of ANY market.)
Flip People Into Impulse Buyers: Discover the technique Clayton uses to flip traditionally money conscious people into “happy impulse buyers” who buy. (Works even if they don’t read 1/10th of your copy!)
22 Copy Techniques That Work On Skeptic Buyers: Watch Clayton describe in intricate detail how he flips skepticism into certainty and objections into reasons to buy with 22 different copywriting techniques he sneaks into his promos.
Clayton’s One-Two Punch: Get Clayton’s recipe for almost ensuring readership from health prospects. (and his other formula for selling finance prospects. And his other formula for selling to hobbyists in different niches.)
Discover why most people don’t care about unique mechanisms anymore and what Clayton does differently than Eugene Schwartz to make them compelling. (This principle has made hundreds of millions of dollars for
Clayton’s clients, and worth the cost of this course alone.)
Increase Readership, Increase Sales: Here’s how to make your advertisements downloadable, collectible, and most-of-all readable! This is Clayton’s overlooked internet secret that netted his clients an extra $10,000,000 a year from internet sales alone.
Learn Copy From Albert Einstein: Clayton stole this thinking hack from Albert Einstein to create unique headlines like: “Suburbistan” “Amazon.BOMB” and “Dead Cat Bouncing Stocks”. (These 3 promos alone were unbeatable controls.)
Become More Influential (Period.): Discover how to craft “logical progressions” like John Caples to not only make the prospect buy… but to influence anyone and everyone’s thinking around you. (This single copywriting hack was used for YEARS by the biggest direct response advertisers yet internet marketers totally abandoned it… except for Clayton.)
8 Steps To A Close: How to start a close without the prospect knowing they’re “being closed”. (Plus the other 7 steps Clayton uses to get people to order without building sales resistance or feeling “pushed” to buy.)
Make Your Reading Exciting: Steal Clayton’s punchline technique to supercharge the persuasion in your copy and steal their attention. (Works best on people reading copy on the internet, but totally applicable to offline marketing too.)
Reduce Refunds: Sprinkle these 5 words into your guarantees to make refund junkies afraid to ask you for a refund… but actually make real buyers happier to purchase.
Free Leads For Your Email List: Discover the exact strategy one of Clayton’s clients was using to get 1000-2000 customers per day with advertising- completely free- and then using upsells to make up to 300% profit.
Keep The Reader’s Attention: Watch Clayton show you how to sprinkle “hooks” into your body copy to keep the reader’s attention. (Vic Schwab & David Ogilvy were also famous for this technique, Clayton takes it to a whole new level.)
Want to stop “wont-read” readers from clicking off the page? Here’s the 4 different types of sidebars Clayton uses to close the sale early. (This technique works for people who outright refuse to read body copy for some reason.)
Need to talk about yourself without seeming like an egomaniac? Here’s why Clayton refuses to do humble bragging and what he does instead. (Works better the less testimonials you have.)
24 Ways To Sell Boring Offers: Every marketer claims you need a “shut up and take my money offer” to succeed, well Clayton demonstrates 24 different ways to sell “boring” offers with no fluff. (These techniques are only for copywriters who have enough guts to sell cold traffic.)
Emergency Control Beating Techniques: Use these 2 closes to instantly boost your conversion rate by (an estimated) 1-5% without changing any other copy. (By the way, these are only 2 of 10 of Clayton’s emergency control beating techniques.)
World Class Research Done For You: Still believe you need to do 100’s of hours of research about your prospect to get into their head? Ask your client these 15 questions and get 80% of the work done in 1/100th of the time.
Discover how to use seemingly unrelated news stories from places like CNN, FOX news & The New York Times to create unique spins on headlines that even suck in accidental prospects.
Want to use celebrities in your promotions but can’t afford to hire them outright? Here’s how to add both credibility AND a celebrity into your promotions with no strings attached.
Get Readership: Clayton uses 8 different leads in his promotions. However all of them contain a unique way to promise the reader a reward for reading. (This is the difference between a prospect skimming your body copy and really reading it.)
Discover Clayton’s technique for identifying “hot” buyers and then rapidly selling them more stuff. (This has made companies millions of dollars in back-end profits and are essential when selling to cold traffic.)
As you can see, I’m not kidding when it came to taking notes, but if you’re still not convinced this Summit is full of hard-hitting information…
Here's 50 More Things You'll Find Inside The Summit
Be Uncopyable: Use Clayton’s body copy technique to pump out consistent winners which can’t be copied by your competitors, ChatGPT, or even your clients. This is what allowed Clayton to stay original and beat all the knock off artists.
Want To Know If An Offer Will Work? Sometimes you’re doomed for failure no matter how good your copy is. Ask yourself this one question, and you’ll know whether or not you have a fighting chance of winning.
Beat Seasoned Pros: Here’s why copywriters with a below average IQ can still beat regular “geniuses” or marketing wizards when it comes to direct response. (Honing this one skill will give anyone the upperhand in writing promotions that sell.)
Clayton’s Selling Formula: Use Clayton’s P.P.F.T formula for creativity in selling & writing blockbuster promotions. (This will actually help you write better promotions in less time than even the seasoned pros.)
Everyone Buys For These Two Benefits: Sneak these 2 types of benefits into your promos to sell the most people. These allow your promotions to become controls- without them you’re doomed to lackluster sales numbers- especially to cold traffic.
Beat Your Competitors: Are your competitor’s products better, faster, easier or just plain more marketable? Here’s an easy & cheap way to get your product to become the gold standard anyway.
Get A $16,000,000 Breakdown: Watch Clayton break down how he took a small coin company making $360,000 per year to making $16,000,000 per year with a change in his messaging only. (And then did it for his competitor as well.)
Clayton Invented Alternative Health With This Headline: Here’s the unruly story of how Clayton came up with the headline: Surgeons Cut Holes In You To Get In Your Wallet. (And then created the Alternative Health market.)
Does Your Product Need Improvement? Want the six steps to turn an ordinary product into a winner? See Session #1.
Having problems finding the big idea? In session one Clayton hands you the 4 ways he develops unique ideas & angles for sales letters.
This Marketing Wisdom Is Dead Wrong: Are you using Demographics & Psychographics for your ad campaigns? STOP. This is what you should be doing instead to instantly boost conversion rates & reduce your ad costs.
Are people scanning your copy? It’s because of the four levels of sales resistance. Here’s how Clayton makes the customer feel stupid for skipping parts of his copy.
Carline Cole’s Favorite Editing Technique: Use the question Clayton Makepeace stole from Carline Cole to overcome objections and determine what to cut from your copy.
What Big Companies Screw Up: Here’s why your promotion can fail even though they have a great offer, audience, and message. (This happened to companies like Apple & Ford Motor Vehicles.)
Want to write a great hook ANYWHERE in your body copy? Here’s 17 things you can talk about with ANY prospect to make them pay attention to your ad.
Is your prospect Problem aware? Here’s how to write the perfect headline for it. (And it has nothing to do with the problem itself.)
Copywriting Myths Corrected: Discover the real story between John E Kennedy & Albert Lasker and how the myth of “salesmanship in print” was brought about.
Do you ever feel like you forget half of the copywriting techniques you’ve learned? Well here’s Clayton’s 37 point “Acid Test” to remind him of everything he needs when writing controls.
Wish you knew WHICH benefit to hone in on for your promos, emails & ads? Here’s how to find out which benefit has the most weight with customers in four steps.
Are you relying on big claims to get conversions? Well here’s how to use SMALLER CLAIMS to get passed compliance and still make MORE CONVERSIONS.
Wisdom From Gary Bencivenga: Want to know which appeals Gary Bencivenga uses in his magalogs? See Session #4.
Steal Clayton’s Reliable Winner For Selling Newsletters: Want to know which appeals Clayton Makepeace uses to make prospects buy his newsletters? See Session #4.
John Caples’ Fumble: Here’s what John Caples got wrong about advertising that Clayton has corrected time and time again. (This bad advice is a copywriting mantra, and could be killing your promos.)
Want To Sell Expensive Stuff? Here’s the best way to use a price in your headline. (Works better if the market is typically expensive.)
Do You Use False Scarcity Still? Has anyone ever told you how to make ANY deadline real? Here’s how Clayton does it and his email strategy that goes with it.
Get Higher Readership: Here’s what Clayton does to make his ads almost impossible to ignore (and it has nothing to do with the copy.)
Fix Your Headlines: Discover when OMITTING a word from your headline will dramatically increase response. (Internet Marketers need this tip the most.)
Clients should never write copy, right? Wrong. Here’s how to actually coerce your client into giving you great headlines, benefits, bullets & closes.
Convert A Loser Product Into A Winner. Do you have a boring product but want a hook? Here’s what you should do to make your product more appealing and it doesn’t require any more research or creative writing.
Quiz: What should you use if you want a high converting headline: A question, a juxtaposition, or a metaphor? Find out inside Session #4.
Got Attention? Discover what you should do if you ABSOLUTELY have to get the prospect’s attention in your ads but you don’t want to do anything scammy.
Want To Come Up With Interesting Angles? Fish from the #1 source Clayton uses to find hard-hitting headlines, facts, and story angles. No internet connection required.
Controversy Recommended: Use Clayton’s technique for sprinkling in controversy without making anyone (too) angry. This is how Clayton came up with his idea for the headline: What’s Deadlier? A Doctor Or A Gun Owner?
Easy Conversion Boost: Want to know how to instantly boost your conversions without changing a word of copy? Change this one simple thing on your sales pages and get a virtually guaranteed boost.
3 Sales Hacks: Sprinkle these 3 “sales hacks” into your teaser copy, subject lines, or headlines on your sales page to instantly develop credibility & attention.
Dark Sales Psychology: This is the part of human nature no one likes to talk about… but is super effective when selling to the right audience. (Use at your own discretion in Session #6)
Want To Know When To Mail? Use this “rule” to give you a better response than if you mailed your promotion at any other time. (I’ve seen marketers use this for Webinars, Sales, live events and challenges alike to immediately boost response like clockwork.)
Sarcasm Sells: Normally Sarcasm is a big turn off for buyers, but if you do it right, it can turn into a big winner. (See how Clayton uses it in a men’s promotion to immediately win over the men’s crowd.)
Close More: This simple twist on the “Two choices” close allows you to increase your response rate AND it disarms the prospect from thinking they’re being closed.
Advice From Wendy: Get Wendy Makepeace’s advice that she always gave Clayton when critiquing his copy.
Better Than PAS: Steal Clayton’s “P.E.D.R. Formula” for when you need to sell based on a problem. (Work’s better than the traditional PAS formula. Use this instead and watch your results skyrocket.)
Advice From Parris: Here’s what Parris Lampropoulos does to start writing his ads- and why Clayton recommends NOT doing it. (Session 1)
Increase Your Price & Sell More: Here’s how to make the prospect happy your product is expensive and then turn right around and use it as a credibility piece. (Plus another technique to take the “sting” out of buying something for more than the average market value.)
This Event Was Only Sold For $5,000
Unfortunately when Clayton stopped publishing the Total Package in 2012 regularly, he also took down all of his products.
Because of that, I’d estimate only 300-500 people have seen this material before except for those rich enough to buy it from Clayton or those fortunate enough to go.
Now, if you would have bought it back then you would have received a giant stack of CD’s & DVD’s in the mail.
But When You Buy From Us Today, You Get A Completely Restored Video.
(PLUS We Have Plucked Out The Complete 600+ Powerpoint Slides AND Created Complete Transcripts Which You Get Free When You Purchase Today.)
Now, if you don’t want to listen to me and how great the summit was here’s what others have said about Clayton’s Summit:
"The Clayton Makepeace Power Summit was far and away the best copywriting seminar I’ve ever been to."
– Eric Lynch
Copywriter
"If I had one word to describe the Power Summit it would be OVERDELIVERING! This is the BEST marketing event BAR NONE ever. The asking price is totally worth it – it’s not ‘can I afford it?’ It most definitely is: ‘Can you afford not to?’"
– Caleb Osborne
Copywriter
"The seminar exceeded even my best expectations. I truly feel like I had unprecedented access to a copywriting legend – and came home with fresh ideas and strategies that will influence my writing for years to come."
– Greg Grillot
Managing Editor
AGORA FINANCIAL
Clayton blew us all away when he detailed exactly how he developed the famed Supernet promotion. Never beaten, this promotion mailed for years and made his client millions.
-Tony Flores
Copywriter
"Talk about over delivering! Wow. Wow. And Wow again. I left with a boatload of high-level copywriting information, a fistful of solid, quality contacts, and an armload of marketing and copywriting goodies. This was, hands down, the best investment of the year for me."
– Collette Gillian
Copywriter
"No matter what level of direct response marketer or copywriter you are, the information you’ll take away from Clayton’s Power Marketing Summit is priceless. Clayton really delivered!"
– Wendy Montes de Oca
Director of Marketing
Weiss Research,
Early To Rise,
"Was it worth traveling 4,000 miles and paying $9-10,000 (for the Seminar, flight, food and hotel) to attend? I’d say it was worth at least ten times that amount, maybe more. "
– Nick Wrathall
Entrepreneur
London, England
"Great Job! It was certainly worth the plane ticket from Australia. The content was sensational … all of us who attended have a giant advantage to double their incomes."
– Rowan Shead
Entrepreneur
Sydney, Australia
"To say that I got my money’s worth would be a vast understatement. It was worth every penny and more! The material was more in-depth than any I’ve seen."
– Kim Krause Schwalm
Million-Dollar Copywriter
“I would have paid $25,000 for this! Fantastic seminar – worth FIVE TIMES the price"
– Kent Komae
Million-Dollar Copywriter
The Good News.
If you attended The Power Marketing Summit LIVE the tickets were only a small, very reasonable price of $5000.
And to ensure people showed up, they announced the recordings were $7500.
(Here's a screenshot from Clayton's original sales page)
Now I believe it's worth every penny.
However, we understand that in this economy, $7,500 or even $5,000 would be a steep cost for anybody.
So we struck a deal with Wendy.
For a limited time, we're going to retail this ENTIRE summit for 80% Off to put it in the hands of the new generation of copywriters. (So You Save $4000 Today.)
You Can Get Your Hands On Clayton Makepeace's Best Work For: $5000
$997
However There IS A Deadline.
If you don't want to get it before April 25th, 2025 - you WILL have to pay the original price of $5000.
Still cheaper than the original recording price, but nowhere near as a good as getting it for 80% off.
We will have it on our website in April, but like all of our products, it will be for the original price.
And as everyone knows, when we close the cart, the cart is closed.
If you have any questions, you can contact us at: [email protected] or [email protected]
- Carline Anglade Cole
"I spent years dissecting Clayton’s promotions, and it made me an infinitely better copywriter. His work wasn’t just exceptional—it was flawless. Every single element—headlines, leads, proof, offers, calls to action, etc.—was honed to near perfection. Finding a weak spot in a Makepeace promotion was like trying to find a flaw in a diamond."
-- Caleb O'Dowd,
Copywriter, Advertiser,
Author of the Amazon Best-Selling Book Monetization,
and Host of The Monetizatizers Show on YouTube.
“Clayton Makepeace will always be remembered as one of the greatest copywriters of all time. At a young age, he wanted to make millions but had no clue how. He discovered direct response copywriting and made millions for himself and much more for his clients."
-- Gary Bencivenga, copywriter,
publisher of the website: MarketingMaxims.com
Learn from my experience: Do what Clayton teaches, create bigger winners — now!
-- Roy Furr
“Clayton Makepeace should be banned. Every time I read his stuff, I realize I still have a lot to learn. The man is infuriating. Clayton is one of the best things I have read in many, many years of writing copy. I only wish I was as smart as him.”
–- Drayton Bird
“I’ve been a personal friend of some of the worlds’ truly great, legendary and glorious copywriting and direct response masters and brilliant conceptual geniuses. Clayton has to rank up there with the best.
In the copy department, he’s world class. In the concept department, he is masterful. In the direct mail world, he is tops. And I say this being somebody who’s recognized in many of those areas, but he’s different and a very, very remarkable, not just doer, but translator of the process.
By that I mean, he knows how to teach you to do what he does and how he sees life and thinks, a very rare and very priceless ability that can be wildly and dramatically impactful to your life and your bank account.
As someone who sold tens-of-millions of dollars of products and programs with online generated teleconferences, I can tell you Clayton is someone you really need to listen to and learn from.”
–- Jay Abraham
CEO – Abraham Group
"Clayton’s awesome. Most have forgotten the days when Clayton’s copy powered Blanchard & Co from a pipsqueak to a giant among the gold dealers. Clayton’s copy sold hundreds of millions of dollars worth of gold at huge mark-ups.
More recently, I’ve seen him take on a financial newsletter with circulation about 25,000 and single-handedly build it to 115,000 in a couple of years. And then maintain circ at that level even when the market went against the newsletter. His copy was so good, sometimes I would just shame my head in wonder; it seemed unreal that anybody could write so well."
–- Dan Rosenthal
Legendary Copywriter
“Clayton, your depth of knowledge in this biz is just stunning. I can’t wait for your next issue. The ‘deep pocket’ revelations you’re sitting on are going to change the landscape of the direct marketing world and raise the bar (again) for everyone.
With you, and Bencivenga, and so many others finally coming clean… it’s like we’re all sharing some virtual online Algonquin Table of top ad writers.
There’s never been an opportunity like this before in the history of direct response, and anyone who isn’t soaking it up is a fool.”
–- John Carlton,
Million-Dollar Copywriter
"There are tons of promoters teaching ‘how to make a million dollars in marketing and copywriting’ online whose only successes are selling programs on how to make a million dollars in marketing and copywriting, they have never sold anything else.
"Clayton, on the other hand, is the real deal, having proven himself the master at selling dozens of products and services through his powerful copy and marketing strategies, from investment newsletters to vitamins.
"Let me tell you the truth, Clayton’s copy is so effective, his clients pay him more money than any other copywriter I know of (well over a million dollars a year.) He is, without a double, one of the top three copywriters (maybe THE top copywriter) in the world."
–- Bob Bly
Author, The Copywriter’s Handbook
“Clayton, to me, is relatively new on my scene. I first started hearing his name from my good buddy, the late Thom Hickling. They went to college together.
“I heard his name again when I started seeing blockbuster promos come out – at a furious pace – from Weiss Research, Inc. in Florida. Clayton was behind almost all of them.
“And now Clayton has bust out of the gate with a copywriting ezine that puts my own to shame, week after week. I’m just getting to know his stuff, but I’m already sure he’s going to be teaching us a lot over the years ahead.”
–- John Forde
"If a client asked me to write a package and said that I would be going up against Clayton Makepeace, I’d e-mail them saying I’m on a canoe expedition in the upper Amazon."
–- Jim Rutz
A-list copywriter
"Clayton Makepeace is more than just a great copywriter. He’s the originator of response-boosting techniques that are used by many of the top pros.
I had the great fortune of apprenticing with Clayton early in my career, and the lessons he taught me have earned me millions of dollars."
–- Parris A. Lampropoulos
“Clayton Makepeace is more than just a great copywriter. He is a world-class markeing consultant … a gifted business advisor … and one of the best strategic thinkers I have ever known.”
–- Martin D. Weiss, Ph.D.Owner/CEO, Weiss Research, Inc.
"Clayton Makepeace is one of the world’s elite copywriters … there are only a few in the select group that Boardroom classifies as the ‘A+ writers’ … and Clayton has been in that group for a very long time.
He has the distinction of writing the first magalog that became a control for us which was one of our biggest breakthroughs … and it was the first in a long line of breakthroughs and blockbuster controls that has helped Boardroom be the leader in the markets we cover."
–- Brian Kurtz
Executive Vice President,
Boardroom Inc.
Target Marketing‘s Marketer of the Year, 2007
"Clayton Makepeace not only created one of the most successful promotional packages for Phillips Publishing, he helped us launch an entire health company!
His promotional launch package for Health & Healing mailed 90 million pieces over three years and generated hundreds of thousands of new subscribers.
He was also our ‘go to’ man when we needed to hit the ground running with several other launches in the health as well as the investment companies."
–- Tom Phillips
President and Chairman
Phillips International, Inc.
"If there was ever such a thing as a born marketer, Clayton Makepeace is it. I can say without exaggeration that I have never failed to see him triple the revenues of any company he has ever worked for."
–- Brien Lundin
Editor and Publisher
Gold Newsletter
President,
New Orleans Investment Conference