(From Left To Right: Bond Halbert, Gary Halbert, Kevin Halbert. Circa 1989)
The Ultimate Black Friday Bundle
Dear Fellow Copywriter & Marketer,
For Black Friday you can get:
The BerryTrim Breakdown
The Max Money Breakdown
The Jay Abraham Breakdown
All For 66% Off!
Here's some of the highlights of what's inside the BerryTrim Breakdown.
Eliminate Objections BEFORE They Happen - Discover the copy technique Gary Halbert uses to answer the questions the prospect has in the reader’s mind before they consciously think of them.
Build Authority When You Have None - Here’s how Gary builds authority for his clients even when they have none… and it’s far more effective (& engaging) than rattling off your accomplishments.
Unique Mechanism Not Needed - How Gary Halbert hijacks the prospect’s mind into thinking this will work for them even when every other product has failed.
Sprinkle In Believability - Discover the technique Gary uses to make his claims believable even without proof- written or otherwise.
Don’t Have Testimonials? No Problem. - Here’s how Gary Halbert made the prospects believe that other people had bought this product before… without testimonials or claiming any customer numbers.
Get "Implied" Household Recognition - Do you want to seem like a big deal even if you’re brand new to something? Use the technique Gary uses in the opening paragraphs of this ad.
Double Your Prospect’s Worth Instantly - Here’s how Gary made each customer triple in value with this ad. (and no it has nothing to do with upsells, downsells, or funneling them.)
Why Gary Abandoned His Famous If-Then Opening In This Ad - If you’ve ever read a gary halbert ad, then you know his classic line. Here’s why he didn’t use it. (plus what he used instead.)
Inspire Wants - Gary uses a technique called “Shieldbreakers” to take prospect’s objections and turn them into selling points.
Make Them Believe An Outcome Is Possible - How to make the prospect believe they are not the only person with this problem and that it has been solved before. Therefore making it solvable for them too.
The Double Benefit Technique: Here’s how to prove something works AND give them an unexpected benefit.
A Copywriter’s One Advantage: How you can come into nearly any market and beat even the most seasoned pros if you have this “one” advantage.
Gary Halbert’s Bridge Transitions: How Gary Halbert uses short phrases to move the prospect along in the copy.
Gary’s Expertise Demonstration Technique: See the technique Gary Halbert uses which subverts someone’s brain into believing his client truly is an expert in a chosen subject matter or field.
Craft Your Tone: Watch Kevin & Bond point out 33 “forgettable” words that shape the tone of voice Gary uses in this ad.
Stop The Skim: Want people to read your copy and not just skim through it? Add these phrases to your copy and increase your readership.
Instant Cold Traffic Warm Up: How to take cold traffic and make them believe you’re a real company and not just “some guy” on the internet.
Subconscious Clarity: how to properly change who is talking in your sales letter.
Halbert’s Far Away Land: this hook automatically makes your prospect believe that your product works.
Instant Reframe: How to get your prospect to know you’re going to sell them something, and get them interested in the product anyway.
“It’s Not Me” Technique: See how Gary Halbert makes claims a prospect can’t argue with you about.
Curiosity Mirror Technique: How to get the prospect to have curiosity about something whether they like it or not.
Implied Scarcity: This technique allows the prospect to think something is in rare supply without being “salesy” and pushing it in their face.
Brand New Without Brand New: How to make someone believe there has been a recent change, discovery or breakthrough without being overt.
Trip Their Wonder: Watch Gary Halbert weave a sense of wonder into his sales copy to erode skepticism and sales resistance.
Softball The Customer: How to make your customers know you truly want to help them- not remind them they have a self-inflicted problem.
Gary Halbert’s Open Loops: Ever wanted to master open loops? Gary Halbert gets prospects 6 levels down in this ad, and you’ll see them in action, bright as day.
Helping The Prospect To Helplessness: More prospects buy when they feel stupid for not buying than smart for buying. This technique helps your prospect realize they need YOUR help and not someone else’s or that they can do it on their own.
Always Claimed, Never Delivered: If you’re in a saturated market, you need this Gary Halbert technique to stand out amongst the crowd and convince the prospect you really can deliver the goods.
Here's some of the highlights of what's inside the Max Money Breakdown.
Want To Attract Clients?: Watch Kevin and I breakdown the strategy Gary Halbert used to create a funnel of clients who wanted to hire Gary for thousands of dollars.
Eugene Schwartz Meets Gary Halbert: Discover the technique Gary used from Breakthrough Advertising to make his ad far more effective than a regular newspaper ad
Gary’s #1 Selling Secret: Discover the hidden psychological force that’s far more powerful than benefits, giving away things for free, or using social proof to boost your sales.
Want To Give Your Product Mass Appeal?: Here’s how to make your product seem relevant to more than one group of people… all within the same ad! (No niching down required.)
Want To Run Old School Ads On New Platforms?: Here’s how Gary Halbert gets people to read his advertisements… fully knowing it’s an ad… and have them not care.
Riches From Youtube & Other Content Platforms: How to find good headlines from Youtube if you’re looking for a hot market to sell to, or have a market and want to know what gets the most attention.
Become An Instant Expert: Here’s how Gary Halbert positions himself as an expert from the jump, and why he included the word “Ohio” in his headline.
Want To Sell More Courses?: Here’s how Gary gets people excited to do a ridiculous amount of work, learn something new, or both. (If you want your customers to actually watch your courses, or try your product, you NEED this secret.)
The Famous Gary Halbert Opener: Watch Kevin & Bond explain why Gary used almost the same opener in all of his winning ads (AND why almost everyone else screws it up.)
Use “The Payoff” Test: If you make promises in your headlines, you’re going to watch Gary Halbert tell a story that makes the customer feel like they’re learning… even though they’re secretly being sold to.
Ditch “Unique Mechanisms” And Do This Instead: Here’s how Gary Halbert not only made his “unique mechanism” sound real… he did it in a way that made you believe in the product itself.
Write Stories About Everyone… Not Anyone: Here’s how Gary Halbert tells stories that make you not only like him… but want to be him. This is essential if you want to sell information to the customer.
Sell To All 4 Types Of Readers: Watch Bond Halbert break down how Gary Halbert chooses sub-heads to sell to all 4 types of readers. (plus, discover the 4 different types of people who read copy.)
“Hammer Benefits”: Do you want to hammer a benefit into your customer’s mind? This Gary Halbert Technique is how to do it without being heavy handed.
Open Loop Mastery: Watch Gary Halbert Drop THREE open loops Inside of his ad inside this breakdown. Plus watch how they all work in tandem to keep you reading.
Get Instant Believability With No Social Proof: Sprinkle in these 5 words into your ads to be easily believed. These are especially effective in competitive markets.
Secrets of Gary Halbert’s Grandfather: Discover the lesson Gary’s Grandfather taught him about scaling that inspired Gary to go big on almost every promotion.
Storytelling Secret #417: Discover how Gary Halbert makes his ads feel real without telling a super sappy story, or going on for page after page after page. Instead he does it with finesse and allows you to stay on point with the sale.
Lost Objection Handling Technique: Watch Gary Halbert overcome objections without raising sales resistance, forcing yourself on the customer, or being desperate.
Discover Bullet Mastery & Product Creation: Watch Gary Halbert use bullets to overcome objections AND make the sale at the same time.
Stack The Ammo: Discover the three formulas Gary Halbert used to create irresistible bullets
Close like Gary Halbert: How to get people to respond to your ad with low pressure that builds rapport with the customer. How to use your pitch to actually build rapport with the prospect, not build up sales resistance.
Here's some of the highlights of what's inside the Jay Abraham Breakdown.
Don’t Want To Niche Down? No Problem: Here’s the technique Gary Halbert used to turn not niching down into a benefit for the reader… and actually make you even more desirable.
Get The Maximum Amount Of Leads: Discover the structure all of your ads should follow if you want to make maximum profits from selling services.
Get Calls Now Instead Of Later: How to create a reverse sense of urgency without a deadline or scarcity in your ads. (This is great for selling services, products, or coaching.)
Increase Your Readership: Here's how to solicit a mandatory mental response from your reader and almost force them to keep reading to the next line.
The Proper Way To Stack The Benefits Of Working With You: Here's how to get double soaked benefits into your pitch for your services without spelling it out.
This Amazing Gary Halbert Mystery Solved: The real reason Gary Halbert used Amazing in his headlines from his inception all the way to his death.
Why You Need Curiosity Over Benefits: Discover why your brain is hopelessly addicted to the word “Secret” AND why you should still be using it in your marketing today.
Become An Expert Overnight: Watch Gary teach you how to “Pre-Certify” yourself, someone else, or an organization inside of your headline to immediately convince everyone that you’re either an expert or a genius.
Get ‘Em Hooked On
PhonicsYour Ad: Here's How Gary Halbert opened a loop inside a headline to almost guarantee readership.Learn How To Sell To Business Owners: Discover one of the ultimate insecurities almost all business owners have that make them want to buy marketing services.
Help Them To Helplessness: Here’s how to make business owners feel like they’re missing out on easy money, but they’ll never be able to find it.
Make Them Believe In You: Here’s how Gary Halbert makes any claim sound more believable when talking about his accomplishments. (This technique is excellent for selling yourself and having people believe you.)
Be Chased, Not Chase: Discover the hidden psychological factors as to why it’s important to get clients to approach you, instead of you coming to them.
Get Through The Door Mentally: How to get the customer to contemplate hiring you before you ever ask for a sale, lead or name.
When To Apply Brute Force Tactics: Sometimes it’s just better to tell someone simply, succinctly, and directly what you’re about, who you are, and what you do, then to be clever. (and here's when NOT to do it.)
Become An Expert Beyond Belief: Here’s an excuse you can use to credentialize yourself and show any prospect why you’re an expert without it feeling heavy handed, beating them over-the-head, or lecturing them into submission.
Employ The Bucket Brigade: Here’s when, why, and how to use previous experience to prove you’re truly an expert in your field.
4 Different Gary Halbert Demonstrations Of Expertise: Want to know how to demonstrate your expertise in a very short time? Here’s the 4 ways Gary does it for Jay.
A Note From Copywriting Legend John Carlton
Bond & Kevin possess an insider’s knowledge of how Gary worked that is unparalleled by any of the many writers and marketers who hovered around the edges of ‘Circus Halbert’.
These guys are a bubbling resource of insight and knowledge about the ‘behind the scenes’ thought, research and action that went into every Halbert ad.
They watched Gary go through the routines of writing, participated in the back-and-forth arguments he looped through when perfecting his ideas, and lived the creative process with him, day after day, year after year.
Listen to what these two share carefully. There is no better insider resource.
John Carlton – “The most respected and ripped-off copywriter on Earth”