(From Left To Right: Bond Halbert, Gary Halbert, Kevin Halbert. Circa 1989)
Want To Write Copy Like Gary Halbert?
Dear Fellow Copywriter & Marketer,
How much money would you pay to spend a week with Gary Halbert?
What about a month?
... or a year?
Well my name is Bond Halbert (Gary Halbert’s son) and I spent over 34 years working with my Dad.
When he moved from LA to Key West, he would call me at least once a week to read his latest (and greatest) version of the ad he wrote the night before.
On those calls my Dad would read the entire ad top to bottom- and then we would talk about it.
→ Who was the target audience?
→ Was the headline strong enough?
→ What objections did he have to overcome?
→ Where did the copy leave me with questions?
→ Were the transitions smooth enough?
→ Did the claims sound believable?
→ Were the bullets easy-to-read?
And so on and so forth.
At the end of the call, he would grumble “mmkay thanks” and then hop off the phone to hit the page again.
Now I’m not the only person my Dad would call.
He would also call my brother Kevin.
As you can guess, we have insights into how our Dad wrote ads because...
We Were "In The Room" When Our Dad Wrote His Greatest Ads.
I used to stuff the Coat Of Arms Letter for test mailings as a kid.
I remember hearing the first version of The “Maximum Money In Minimum Time” ad.
I remember the first time I met Paulette- the woman who responded to his legendary Personal Ad.
And I remember when a client hired my Dad to write a diet ad and it would go on to sell in the $10,000,000’s of dollars.
We heard the “rough drafts” of all of those ads.
We know what he cut.
We know what stayed.
We also know what he split tested.
So while you have probably seen the final drafts of his ads… you never got to see the ads that failed and how Gary fixed them.
We did.
But the good news is you don’t have to take 4am calls from Gary Halbert to...
Learn How To Write Like Gary Halbert
Instead, we can show you exactly what he was thinking, the psychology at play, (and most importantly)...
... we can show you the “Gary Halbert” magic most copywriters are just plain missing in the internet age.
Think back to the last time you read some copy and it just felt… off.
You know when you look at it, it just doesn’t feel like a million dollar ad?
Well that’s because it’s missing the Gary Halbert “X” factor.
And in case you’re wondering… you’re never going to get it by just handwriting his ads. (Although it’s a good start.)
If you want to write like Gary, you have to think like Gary.
And there are only 2 people who understand what Gary was thinking when he wrote copy: me and my brother.
That’s why we created the...
"Gary Halbert BerryTrim Copywriting Course"
In The Berrytrim Copywriting Course We Go Over EVERY Word Gary Wrote To Give You A Comprehensive Education In His Thought Processes, Techniques, & Hidden Sales Psychology.
In the Berrytrim Copywriting Course we go over EVERY word Gary wrote to give you a comprehensive education in his thought processes, techniques and hidden sales psychology.
Here's some of the highlights of what's inside:
Eliminate Objections BEFORE They Happen - Discover the copy technique Gary Halbert uses to answer the questions the prospect has in the reader’s mind before they consciously think of them.
Build Authority When You Have None - Here’s how Gary builds authority for his clients even when they have none… and it’s far more effective (& engaging) than rattling off your accomplishments.
Unique Mechanism Not Needed - How Gary Halbert hijacks the prospect’s mind into thinking this will work for them even when every other product has failed.
Sprinkle In Believability - Discover the technique Gary uses to make his claims believable even without proof- written or otherwise.
Don’t Have Testimonials? No Problem. - Here’s how Gary Halbert made the prospects believe that other people had bought this product before… without testimonials or claiming any customer numbers.
Get "Implied" Household Recognition - Do you want to seem like a big deal even if you’re brand new to something? Use the technique Gary uses in the opening paragraphs of this ad.
Double Your Prospect’s Worth Instantly - Here’s how Gary made each customer triple in value with this ad. (and no it has nothing to do with upsells, downsells, or funneling them.)
Why Gary Abandoned His Famous If-Then Opening In This Ad - If you’ve ever read a gary halbert ad, then you know his classic line. Here’s why he didn’t use it. (plus what he used instead.)
Inspire Wants - Gary uses a technique called “Shieldbreakers” to take prospect’s objections and turn them into selling points.
Make Them Believe An Outcome Is Possible - How to make the prospect believe they are not the only person with this problem and that it has been solved before. Therefore making it solvable for them too.
The Double Benefit Technique: Here’s how to prove something works AND give them an unexpected benefit.
A Copywriter’s One Advantage: How you can come into nearly any market and beat even the most seasoned pros if you have this “one” advantage.
Gary Halbert’s Bridge Transitions: How Gary Halbert uses short phrases to move the prospect along in the copy.
Gary’s Expertise Demonstration Technique: See the technique Gary Halbert uses which subverts someone’s brain into believing his client truly is an expert in a chosen subject matter or field.
Craft Your Tone: Watch Kevin & Bond point out 33 “forgettable” words that shape the tone of voice Gary uses in this ad.
Stop The Skim: Want people to read your copy and not just skim through it? Add these phrases to your copy and increase your readership.
Instant Cold Traffic Warm Up: How to take cold traffic and make them believe you’re a real company and not just “some guy” on the internet.
Subconscious Clarity: how to properly change who is talking in your sales letter.
Halbert’s Far Away Land: this hook automatically makes your prospect believe that your product works.
Instant Reframe: How to get your prospect to know you’re going to sell them something, and get them interested in the product anyway.
“It’s Not Me” Technique: See how Gary Halbert makes claims a prospect can’t argue with you about.
Curiosity Mirror Technique: How to get the prospect to have curiosity about something whether they like it or not.
Implied Scarcity: This technique allows the prospect to think something is in rare supply without being “salesy” and pushing it in their face.
Brand New Without Brand New: How to make someone believe there has been a recent change, discovery or breakthrough without being overt.
Trip Their Wonder: Watch Gary Halbert weave a sense of wonder into his sales copy to erode skepticism and sales resistance.
Softball The Customer: How to make your customers know you truly want to help them- not remind them they have a self-inflicted problem.
Gary Halbert’s Open Loops: Ever wanted to master open loops? Gary Halbert gets prospects 6 levels down in this ad, and you’ll see them in action, bright as day.
Helping The Prospect To Helplessness: More prospects buy when they feel stupid for not buying than smart for buying. This technique helps your prospect realize they need YOUR help and not someone else’s or that they can do it on their own.
Always Claimed, Never Delivered: If you’re in a saturated market, you need this Gary Halbert technique to stand out amongst the crowd and convince the prospect you really can deliver the goods.
A Note From Copywriting Legend John Carlton
Bond & Kevin possess an insider’s knowledge of how Gary worked that is unparalleled by any of the many writers and marketers who hovered around the edges of ‘Circus Halbert’.
These guys are a bubbling resource of insight and knowledge about the ‘behind the scenes’ thought, research and action that went into every Halbert ad.
They watched Gary go through the routines of writing, participated in the back-and-forth arguments he looped through when perfecting his ideas, and lived the creative process with him, day after day, year after year.
Listen to what these two share carefully. There is no better insider resource.
John Carlton – “The most respected and ripped-off copywriter on Earth”
Here's What Other Top Copywriters Say About The Berry Trim Breakdown
“As someone who has been editor of a highly-acclaimed ad breakdown service for copywriters and marketers… and… dissected and critiqued scores of ads over the years, I must say I am thoroughly impressed with what Bond and Kevin have put together here.
Actually, I’m a bit envious. My ad breakdowns are considered good (even great, according to some)… but… I’ve never seen anyone, anywhere go into this level of detail.
Especially on something Gary wrote.
“I worked side by side with Gary for nearly a decade and had the privilege of seeing, hearing and absorbing (literally by osmosis) his process and mindset…
and… it transformed my life from one of poverty and lack, to one where I can get almost anything I want with the power of my pen. “Unfortunately, no one can learn directly from Gary anymore… but… this product is hands down the next best thing!”
Scott L. Haines – Professional Copywriter and author of Shortcut Copywriting Secrets™
“A revealing, insightful, eye-opening look into how Gary Halbert worked his magic.”
David L. Deutsch, top direct response copywriter
“I made many notes whilst listening to this powerful insight into the amazing genius Halbert mind. I recommend this to any business owner seeking marketing excellence”
James Schramko – Professional Marketer
“I’m not sure I’ve ever seen anyone do ad breakdowns to such detail before. Your insights can help any budding copywriter, very quickly, learn A LOT from the sales pulling punch of highly successful ads. And this type of instruction may perhaps be the best way to learn how to write killer advertising. So I think this is awesome.”
Sammy Markowitz -Professional Copywriter, Gary Halbert Protege.
The BerryTrim Ad
Interesting Facts About This Gary Halbert Ad:
Interesting Facts About This Gary Halbert Ad:
One. the client used the money from this ad to buy a BASEBALL TEAM with the money Gary brought in.
Two. When the list brokers ran out of names, Gary hired Eric Weinstein to get names and addresses from the DMV (and it was even more profitable!).
Three. Gary's commissions on this ONE ad totaled up to $1,100,000 in only 12 months.
Four. Gary was commissioned to create the ad before the product was created. (So not only do you get to see how Gary wrote the ad, you also see how Gary Halbert created his own offers & products for clients.)
When You Purchase The Berrytrim Breakdown You Get Two Bonuses.
Bonus #1: Gary Halbert's Client Acquisition Method
Your copywriting career will be defined by the clients you get.
For example, there are thousands of ex-copywriters who have given up because they either can’t get clients or they can’t get clients who pay enough.
If you can only get small clients, you’re looking at a lot of very small paydays.
On the other hand, if you can get the right clients, you can make a small fortune for yourself.
Get good enough and you can have legacy clients like the A-list players get.
However, while there are hundreds of ways to skin a cat, there really are only a few ways you get clients to come to you.
Fortunately Gary Halbert was an expert at client attraction.
Gary Halbert was famous for his $15,000 down payment + 5% gross revenue deals. (and in the end he was up to $30,000 + 5% gross.)
And he landed them over and over again.
Now I’m going to break down his entire system in this bonus to show you how to get clients like Gary Halbert did.
How to create a sales funnel for your own copywriting services based off of Gary Halbert.
How the Gary Halbert newsletter was born.
How Gary Halbert got started in Direct Response AND how he came up with the idea for the coat of arms letter.
See the original Halbert last name report that Gary sold.
Discover the first 3 people Gary Halbert taught in marketing.
Why you should read the “Dark Side Of Success” by Gary Halbert.
Why calling yourself a copywriter is a sure-fire way to make sure you go broke (plus what to do instead.)
Gary Halbert’s content strategy that the big marketers you know blatantly ripped off.
How Gary Halbert would get paid $5000 a head for people to have the opportunity to ASK to hire him.
Why teaching strategies is always better than showing off your copywriting skills.
Why you need to build name recognition for yourself (plus what to do before you’re “famous” to get clients.)
How to create products other people can sell so you get clients.
Bonus #2: How To Get Copywriting Clients From Square One.
If you would like to learn how to get clients with no experience, no portfolio, or no connections, than you absolutely NEED this training.
Inside I go through all of the methods an absolute beginner can use to get clients, no matter the niche.
It's an hour and a half long and contains advice you're not going to find anywhere else.
Of course, it is your's free today when you pick up your copy of the Berry Trim Breakdown Course.
Here's what's inside:
How to get clients without a portfolio.
How to become a popular copywriter without niching down.
How to build your reputation inside of a vertical.
Where to go to find clients who desperately need AND want your services. (And aren't going to networking events, forums, or online groups.)
Where to find clients that are almost guaranteed to hire you.
How to match your skillset with your client's level.
Where to find "whale" clients that will hire you.
The BerryTrim Breakdown Comes With A Hefty
30 Day Money Back Guarantee
If for some reason (or no reason at all) you don't find everything described on this page, all you have to do is send an email to: [email protected] for a full and automatic refund.
Here's Everything You're Getting Today
Gary Halbert's Berry Trim Copywriting Course (Normally Sold For $197)
(Bonus #1) Gary Halbert's Client Acquisition Method (Valued At $97)
(Bonus #2) How To Get Clients From Square One By Bond Halbert (Valued At $97)
30 Day Money Back Guarantee